Popped sorghum snacks and corn-free sorghum tortilla chips, sold direct to consumer on Shopify and on Amazon. Cob Inc., a Delaware corporation. CEO Jessica Davidoff. Novak Djokovic is named co-founder.
Cob makes popped sorghum snacks, a corn-free popcorn alternative, plus a corn-free sorghum tortilla chip. Flavours include Olive Oil Pink Salt, Seriously Cheesy, Cacio e Pepe and Mediterranean Herb, sold as 12-pack and 24-pack samplers and gift tins (Revenue by SKU.xlsx, Sheet1). The product line and the sorghum base are confirmed by the SKU list and by the IP Summary, which describes a gluten-free corn-free sorghum tortilla chip and a "quick cook" sorghum process (IP Summary.docx). Two channels only: Shopify and Amazon. No wholesale or retail line appears in the room.
The latest actual month in the room is July 2026 at $235,755, split Shopify $191,358 and Amazon $44,397 (DTC + Amazon Revenue Forecast vs Actuals by Month.xlsx, Sheet1, cells J4/J5/J6). The room's actuals cover Nov 2025 through Jul 2026; August is a projection so far ($255,894, K3), with the actual to follow. Actuals total $1,441,649 across the nine months (B4 to J4). Calendar 2026 to date, Jan to Jul, is $1,390,660 (D4 to J4). A trailing twelve months will be available once the company passes twelve months of sales; today it has nine.
| Month | Combined | Shopify | Amazon | Projected |
|---|---|---|---|---|
| Nov 2025 | 17,309 | 17,309 | 0 | 10,000 |
| Dec 2025 | 33,681 | 33,681 | 0 | 25,000 |
| Jan 2026 | 318,424 | 318,424 | 0 | 50,000 |
| Feb 2026 | 170,270 | 170,270 | 0 | 75,000 |
| Mar 2026 | 146,636 | 136,403 | 10,233 | 90,000 |
| Apr 2026 | 141,847 | 126,863 | 14,984 | 108,000 |
| May 2026 | 191,967 | 164,686 | 27,281 | 129,600 |
| Jun 2026 | 185,761 | 148,417 | 37,344 | 155,520 |
| Jul 2026 | 235,755 | 191,358 | 44,397 | 199,208 |
The shape is a January launch spike to $318,424, a step down to a $140,000 to $190,000 band through the spring, then a recovery to $235,755 in July, the highest month after January (row 4). Run-rate off July is about $2.83M annualised; off the last three months, May to July, about $2.45M. Channel mix over the nine months is Shopify $1,307,410, which is 90.7 percent, and Amazon $134,239, which is 9.3 percent; Amazon began in March 2026 (row 6, first non-zero at F6) and has grown every month since.
By SKU (Revenue by SKU.xlsx, total $1,191,326 across 20 lines, no period stated on the sheet): the 12-pack popped flavor sampler is $338,083, which is 28.4 percent; the 24-pack Olive Oil Pink Salt is $204,199, 17.1 percent; the 6-pack tortilla chip is $144,725, 12.1 percent. The top five SKUs are 70.8 percent of the total.
Full month by month table, per-month narrative, SKU cohorts, run-rate math, and the projection through December: Revenue detail.
The only income statement in the room is a four-month P&L for January to April 2026, generated 13 Aug 2026 (Cob P&L .pdf, p1 to p3). Revenue $799,671 (Pops $754,081 plus Shipping $110,394 less Discounts $64,804). COGS $328,545 (product $283,143 plus freight in $45,402). Gross profit $471,126, a 58.9 percent margin. Operating expense totals: Operations $476,806, Sales $46,219, Marketing $858,422, and General and Administrative $643,235; total expense $2,024,682. Net income is a loss of $1,554,612. Marketing alone is about 1.8 times gross profit. The room holds this four-month P&L; annual statements will follow.
| Team | CEO Jessica Davidoff (cap table + P&L signatory). Novak Djokovic named co-founder. No other named staff appear in the 15 files. |
|---|---|
| Cap table | Fully diluted 8,394,029 shares as of 13 Aug 2026 (Cob Cap Table.xlsx). Davidoff 4,000,000 common, 47.65 percent. Djokovic 2,155,655, 25.68 percent (1,596,050 common plus 559,605 Series Seed preferred). Bullish Brand Partners 6.67 percent, the Venrex entities about 6.67 percent combined, Daxos Capital 146,054 preferred, 1.74 percent, about $261,072 at the $1.7875 issue price. No option pool, no booked convertibles. Preferred raised $5,000,002. |
| Djokovic deal | Services Agreement grants 1,594,405 common shares, no cash and no royalty, four-year term with one-year auto-renewals, at least one photo or video shoot day per year, and no category exclusivity in the document (Services Agreement docx). The copy in the room is a draft to be executed; the effective date and signature blocks are not yet completed, to confirm with the founders. |
| Customers | Direct-to-consumer and Amazon marketplace. The returning-customer rate rose from 4.03 percent in January to 60.25 percent in May and was 40.61 percent in August; monthly order volumes were highest in the January launch window and have run in a 2,000 to 4,400 order band since, with returning-order counts of 2,577 in May and 841 in August (2026_ytd_monthly_returning_customer_rate.csv). |
| Unit economics | New-customer acquisition cost by month: $18.68 in January, rising to $55.01 in June, $45.79 in July, $49.69 in August (CAC by Month.xlsx). The sheet notes January's low figure came from heavy subscription discounts. No LTV or contribution-per-order figure is in the room. |
| Balance sheet | As of 30 Apr 2026 (BalanceSheet (5).pdf): cash $1,732,923, inventory $731,631 of which packaging is $380,826, accounts receivable $0, liabilities $1,033,105 (payables $275,830, Amex $143,358, accrued $589,512), equity $1,541,902. It balances. |
| Cash and raise | An undated note states monthly burn of about $200,000, current cash of $700,000, and 3.5 months of runway, rising to 10 months after "Novak's wire" (Cash on Hand + Runway + Burn.docx; the wire's own amount is not stated). Use of Proceeds sets a $5,000,000 raise: $500,000 machinery, $2,000,000 inventory, $2,500,000 operating, and 12 to 18 months of runway (Use of Proceeds + Post-Raise Runway.xlsx). A SAFE template sets a $25,000,000 cap and a 20 percent discount, post-money, unexecuted (SAFE docx). |
| IP | One patent pending on the binder-free sorghum tortilla-chip process, no assignee named. Eight trademark names listed with no registration numbers or status. A farm exclusivity agreement is asserted but not included (IP Summary.docx). |
Cob launched around November 2025, the first month with sales in the revenue file, and has nine months of trading across two channels. What the room shows: recognised revenue building to $235,755 in July, a repeat-purchase base that formed off the January cohort, a second channel in Amazon growing since March, roughly $5,000,000 of seed already in the bank on preferred stock, and a named celebrity co-founder who holds preferred as well as common. Still ahead: profitability, with the four-month P&L at a $1,554,612 loss and marketing about 1.8 times gross profit; the August to December projection, which the coming actuals will test; and the machinery and inventory build the raise funds. The returning-customer rate has risen through the year and repeat orders are a growing share of the base. This is an early, launched consumer brand investing ahead of profitability, with real first-year sales across two channels.